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Solutions and Services
Industry-Specific Brands and Communities
Digital Advertising and Campaigns
Marketing Strategy, Production, and Support
Events, Webinars, Videos, & Podcasts
Market Research and Respondent Access
Continuing Education Center
Markets We Serve
Industries
About BNP Media
History
Team
Resources
Industry News
Knowledge Center
FAQs
Media Directories and Buyers Guides
Reprint Store
Plaques & Logo Licensing
Contact
Support
Careers
Why Work at BNP Media
Plan Your B2B Marketing Strategy
By Jennifer Greenjack
May 15, 2025
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