Knowledge Center
Why the Marketing Flywheel Outperforms Traditional Campaign Thinking
Campaigns spark attention. The Flywheel spins it into real, compounding value through continuous engagement.
Inside the Partnership Flywheel: Spotlight on The Optimize Stage
Every campaign creates signals. The Optimize Stage uses them to refine, reallocate, and keep growing.
Inside the Partnership Flywheel: Spotlight on The Connect Stage
Strong campaigns don’t stop at awareness. The Connect Stage keeps buyers involved and moving toward...
Inside the Partnership Flywheel: Spotlight on The Reach + Amplify Stage
Precision beats volume. Reach + Amplify prioritizes targeted exposure over scattershot impressions.
What Makes a B2B Marketing Email Work?
What makes a B2B email effective? Get expert insights on subject lines, CTAs, and structure...
Inside the Partnership Flywheel: Spotlight on The Create Stage
The best content meets buyers where they are. The Create Stage delivers clarity, credibility, and...
Why Strategic Planning Matters for B2B Marketers
Discover how the Plan Stage of BNP Media’s Partnership Flywheel helps B2B marketers build smarter...
Industry Expertise Wins
Workers trust industry publications more than any other source. Here's why it matters for your...
5 Answers Every Marketer Should Know Before Launching a Campaign
Strong campaigns start with smart questions. Use these 5 to align goals, creative, and impact.
Choosing the Right Medium: How Content Can Drive B2B Marketing Success
Blogs, whitepapers, podcasts, and more—see how each format supports your B2B marketing strategy.
BNP Media Unveils IgniteDemand: A Data-Driven Platform Redefining B2B Demand Generation
BNP Media’s IgniteDemand shifts demand generation from static campaigns to dynamic, intelligence‑led growth.
Beyond the Form Fill: How IgniteDemand Redefines Lead Generation
True lead value comes from relevance. IgniteDemand uses research to power real B2B connections.