Knowledge Center
Trends, Tips and an Insights on all things B2B Media
As we continue to help you get closer to YOUR customer, allow us to get closer to ours; YOU! Here you can access information on industry trends, hear from leaders in the field, and discover insights that will assist you in the navigation of your media needs in this dynamic landscape.
INDUSTRY REPORT
The Shift to Digital Advertising Opens Up Data-Driven Opportunities
Prior to the 2020-2022 pandemic, B2B marketing plans had already been evolving to include more digital advertising capabilities. Then the pandemic created an environment that paused live events, put a spotlight on high printing costs and forced marketers to be incredibly disciplined with every dollar they invested for their business. These factors conspired to create an even more rapid adoption of digital capabilities by B2B marketers—focused on measurable value and continuous optimization. Simply put, we are now living in a digital marketing world.
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