In The News – BNP Media

Industry News

The Hidden Cost of Short-Term Content in Manufacturing Marketing

Short‑term content fills space, but long‑term strategy builds trust, leads and measurable performance.

Content Marketing as a Growth Driver in the Food and Beverage B2B Market

Food and beverage B2B marketers can boost visibility and lead quality through strategic content marketing.

Why Traditional Blogging Isn’t Enough in the Era of AI Search

Simply publishing posts won’t satisfy AI search. Learn how to optimize content for new discovery engines.

How BNP Engage Is Shaping Marketing Strategy for the Years Ahead

Insight fuels strategy. Discover how BNP Engage shapes marketing direction based on real results.

How Manufacturing Brands Turn Digital Marketing into Long-Term Sales

Turn your digital presence into revenue. Discover how manufacturers convert marketing into lasting sales results.

2026 Marketing Strategies for Drilling Businesses

From targeting to messaging, these marketing strategies help drilling businesses boost visibility and leads.

Questions That Strengthen a Food and Beverage Campaign

Want better results? Use these strategic questions to strengthen your food and beverage marketing campaigns.

Why Every SEO and AEO Strategy Should Start with Brand Clarity

SEO and AEO require more than keywords. Clear brand positioning and consistent messaging are the foundation.

What Food Industry Marketers Should Consider When Regulations Keep Changing

Food‑industry marketers: evolving rules mean evolving strategy. Discover what to consider as regulations shift.

Inside LG’s Smart Factory

From digital twins to mobile robots, this facility shows what happens when robotics, AI and scale meet.

Workers Believe Robots Are More a Help Than a Hindrance

Robots improve work quality and safety. According to a global survey, most workers say automation helps, not hinders.

Why Drilling Companies Win More Work With Better Websites

A strong website helps drilling firms showcase expertise, build trust, and win more contracts online.

Are You Optimized for Both Search Engines and AI Tools?

Don’t choose between SEO and AI tools. Craft a strategy that performs in traditional search and AI‑driven discovery.

Turning Your Manufacturing Website into a Sales Engine

Your website can do more than list products. Make it work for your sales team by engaging and converting buyers.

How to Optimize Your Website for AI-Driven Search

AI‑driven search is rewriting visibility. Make sure your website is built for human users and intelligent systems.

Next-Gen Factories on the Uptick for Aircraft Manufacturers

From next‑gen propulsion to flexible assembly lines, manufacturers are rethinking aircraft production for a new era.