Knowledge Center
Inside the Partnership Flywheel: Spotlight on The Create Stage
The best content meets buyers where they are. The Create Stage delivers clarity, credibility, and...
Why Strategic Planning Matters for B2B Marketers
Discover how the Plan Stage of BNP Media’s Partnership Flywheel helps B2B marketers build smarter...
Industry Expertise Wins
Workers trust industry publications more than any other source. Here's why it matters for your...
5 Answers Every Marketer Should Know Before Launching a Campaign
Strong campaigns start with smart questions. Use these 5 to align goals, creative, and impact.
Choosing the Right Medium: How Content Can Drive B2B Marketing Success
Blogs, whitepapers, podcasts, and more—see how each format supports your B2B marketing strategy.
BNP Media Unveils IgniteDemand: A Data-Driven Platform Redefining B2B Demand Generation
BNP Media’s IgniteDemand shifts demand generation from static campaigns to dynamic, intelligence‑led growth.
Beyond the Form Fill: How IgniteDemand Redefines Lead Generation
True lead value comes from relevance. IgniteDemand uses research to power real B2B connections.
Digital Shift in Food & Beverage Marketing
See how the food & beverage industry is embracing digital to boost visibility, trust, and...
The Sales‑Marketing Disconnect: Why Even the Biggest Brands Struggle
Discover the root causes of sales-marketing disconnects and how to fix them for better performance.
The Shift to Digital Advertising Opens Up Data-Driven Opportunities
Prior to the 2020-2022 pandemic, B2B marketing plans had already been evolving to include more...
Lead Generation: What You Should Know
First-party data has emerged as a powerful asset for B2B media companies, enabling them to...
Continuing Education Center Architecture & Construction
This comprehensive online platform offers architects and construction professionals access to high-quality, AIA-accredited courses. Covering...